As the growing of the internet, it has become one of the most important things in our life, just like air and water, contemporary people cannot live without it, especially the generation Y. People spread words online, exchange information with each other; as a result, more and more new ideas have been invented by the internet, by those "creative" internet people.
November 11 used to mean nothing in China, however, because of its four ones combination, "11.11", people start to add meaning on it, and ideas spread rapidly on the internet. Today the day has been defined as "Single Day", to celebrate those who are still single and to "despise" those couples. And companies are using the day to promote their items even though they have nothing to do with singles. Everything happens gradually, no one really knows the reason and the "holiday" is just invented somehow.
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